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TikTok Lead Generation

Through Zapier / Pabbly · 15 min

Leads from your TikTok Instant Forms reach the project through Zapier

Before you start

You need a paid Zapier plan (Professional or higher; Webhooks by Zapier is not on the Free plan) and a TikTok for Business ads account running Lead Generation ads.
Steps use Zapier. Make works too: its TikTok Lead Forms app has a Watch Leads trigger; add Make's HTTP Make a request step after it, as shown on the Make page.

Your TikTok Lead Generation lead URL

Your lead URL appears here when you open this page from the LeedsApp app: open the project, then Lead integrations and TikTok Lead Generation.

Set it up in TikTok Lead Generation

1
Create a ZapLog in at zapier.com, click + Create in the left sidebar and choose Zap workflows.
2
Pick TikTok Lead Generation as the triggerSearch for TikTok Lead Generation and pick the event New Lead. Sign in with your TikTok for Business account, then choose your lead library and lead source in Configure.
3
Test the triggerOpen the Test tab and click Test trigger. Pick one lead and click Continue with selected record.
4
Add Webhooks by ZapierClick + to add an action. Search for Webhooks by Zapier, pick the event POST and click Continue.
5
Paste your LeedsApp URLSet Payload Type to JSON. In URL, paste the lead URL from this page.
6
Map the lead's detailsUnder Data, add four rows. Type the key on the left and pick the TikTok form answer on the right: name = Name, phone = Phone number, email = Email, city = City.
7
Test and publishClick Test step. A reply with status 200 means LeedsApp got the lead. Then click Publish so the Zap stays on.

What LeedsApp saves

TikTok Lead Generation sendsSaved on the lead asnameNamephoneMobile numberemailEmailcityCityany other key you addCustom field
Lead source: TikTok. Keep the Phone number question in your Instant Form; a lead with no phone is not saved. If the number is already a lead, LeedsApp adds this project to that lead.

If leads don't arrive

  • Open Zap runs in Zapier and look at the Webhooks step. A 400 reply with insufficient-data means the name or the phone number was empty.
  • Check the Zap is published (switched on). A Zap left as a draft sends nothing.
  • If you moved the leads to another project, copy the URL again from that project and paste it in the Webhooks step.
  • No leads in Zapier? Check that the form you picked in the trigger is the one attached to your running ad.
  • A 400 reply saying The mobile number is not valid means the phone answer was not a real mobile number. Map the phone question, not another field.

Need help? Write to support@leedsapp.com