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Pinterest Lead Ads

Through Zapier / Pabbly · 15 min

Leads from your Pinterest lead ads reach the project through Zapier

Before you start

You need a paid Zapier plan (Professional or higher; Webhooks by Zapier is not on the Free plan) and lead ads switched on for your Pinterest ad account. Pinterest gives lead ads through its account team, so not every account has them.
Steps use Zapier. Pinterest's own lead webhook needs a Pinterest developer app with lead ads beta access, so it cannot send to a URL you paste. Pabbly Connect and Make work the same way if they offer a Pinterest lead trigger.

Your Pinterest Lead Ads lead URL

Your lead URL appears here when you open this page from the LeedsApp app: open the project, then Lead integrations and Pinterest Lead Ads.

Set it up in Pinterest Lead Ads

1
Create a ZapLog in at zapier.com, click + Create in the left sidebar and choose Zap workflows.
2
Pick Pinterest Lead ads as the triggerSearch for Pinterest Lead ads and pick the event New Lead. Sign in with the Pinterest business account that owns the ad account, then pick the ad account and lead form if asked.
3
Test the triggerOpen the Test tab and click Test trigger. Pick one lead and click Continue with selected record.
4
Add Webhooks by ZapierClick + to add an action. Search for Webhooks by Zapier, pick the event POST and click Continue.
5
Paste your LeedsApp URLSet Payload Type to JSON. In URL, paste the lead URL from this page.
6
Map the lead's detailsUnder Data, add four rows. Type the key on the left and pick the Pinterest answer on the right: name = Full Name, phone = Phone Number, email = Email, city = City.
7
Test and publishClick Test step. A reply with status 200 means LeedsApp got the lead. Then click Publish so the Zap stays on.

What LeedsApp saves

Pinterest Lead Ads sendsSaved on the lead asnameNamephoneMobile numberemailEmailcityCityany other key you addCustom field
Lead source: Pinterest. Add a Phone number question to your Pinterest lead form; a lead with no phone is not saved. If the number is already a lead, LeedsApp adds this project to that lead. Each Pinterest lead form needs its own Zap; repeat these steps for every form.

If leads don't arrive

  • Open Zap runs in Zapier and look at the Webhooks step. A 400 reply with insufficient-data means the name or the phone number was empty.
  • Check the Zap is published (switched on). A Zap left as a draft sends nothing.
  • If you moved the leads to another project, copy the URL again from that project and paste it in the Webhooks step.
  • If Zapier finds no ad account, ask your Pinterest account team to switch on lead ads for it.
  • A 400 reply saying The mobile number is not valid means the phone answer was not a real mobile number. Map the phone question, not another field.

Need help? Write to support@leedsapp.com